Course Overview

This 4-week MasterClass will take participants through the entire journey of entrepreneurship—from idea generation to building a sustainable and scalable business. It offers insights into business strategy, financial planning, marketing, legal structures, and operational management, all tailored to help entrepreneurs navigate the challenges of starting and growing a business. Participants will engage in real-world exercises, case studies, and projects that simulate the entrepreneurial process.

Course Outcome

By the end of this MasterClass, participants will:  
1. Understand the core principles of entrepreneurship and business creation.  
2. Develop business ideas and validate them through market research and feasibility analysis.  
3. Learn how to create a comprehensive business plan.  
4. Gain skills in financial planning, budgeting, and securing funding.  
5. Develop effective marketing strategies to build brand awareness and grow sales.  
6. Learn how to scale a business, manage risks, and navigate challenges.  
7. Understand legal structures, regulatory requirements, and intellectual property considerations.  
8. Build leadership skills essential for managing teams and driving business success.  
9. Prepare to engage with investors and secure funding for business growth.

Participants will receive a certificate of completion upon successfully finishing the course. The course will also include guest sessions with successful entrepreneurs and industry experts. The capstone project will allow participants to pitch their business ideas and receive feedback, preparing them for the real-world entrepreneurial journey.