Basic | Intermediate | Advanced
The marketing landscape has evolved significantly over the past decade. Brands and marketers need to consider alternative strategies and tactics in order to reach and connect with prospects and consumers. What worked a few years ago, may not work now, or even a few months from now. Digital marketing has become a predominant component of many marketing mixes in recent years. And, now it is critical that multiple marketing channels and disciplines are leveraged together in order to remain relevant to the always-on, always-connected customer lifecycle.
This course focuses on introduction and insights into a breadth of core and emerging digital channels and disciplines.
Students will learn the holistic value of Digital marketing through research and the development of an actionable marketing plan. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.
Outcome After completing this course:
Course Duration12 Weeks
Recognized CertificationEarn a certification on completion
Flexible SchedulesFlexible study schedules
Training DaysMonday, Wednesday and Friday
The following are required
Office Professional I or II and Laptop Computer with Core i3 Minimum