Mastering Digital Marketing

This comprehensive course equips participants with the skills to design, implement, and manage successful digital marketing campaigns. From foundational principles to advanced strategies, the course explores SEO, social media marketing, email marketing, PPC, analytics, and more. Participants will gain hands-on experience with industry-standard tools and learn to drive brand growth and engagement in the digital space.

Course Overview

This course empowers participants with industry-ready digital marketing skills, enabling them to drive business growth and enhance brand visibility in competitive markets.

  1. Learn digital marketing fundamentals and tools.
  2. Implement and optimize SEO and PPC campaigns.
  3. Master content creation and social media strategies.
  4. Leverage email marketing, analytics, and reporting.
  5. Develop and execute comprehensive digital marketing campaigns.

Course Outcome

By the end of this course, participants will:

  1. Understand the core principles and strategies of digital marketing.
  2. Conduct keyword research and implement effective SEO practices.
  3. Create engaging content for websites, emails, and social media platforms.
  4. Launch and manage PPC campaigns using platforms like Google Ads.
  5. Utilize analytics tools like Google Analytics to track and optimize campaigns.
  6. Design and execute end-to-end digital marketing campaigns.

Learning Peeks

Course Duration

12 Weeks

Course Structure

Hybrid Learning

Availability

Available Online/Offline

Recognized Certification

Earn a certification on completion

Flexible Schedules

Flexible study schedules

Language

English Language

Training Days

Monday, Wednesday and Friday

Course Prerequisite

The following are required

Basic computer literacy. Familiarity with social media platforms is advantageous but not mandatory.

COURSE FEE

₦300,000.00 ***installmental payment available for this course

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